Norfolk House, 16 Lemon St, Truro, Cornwall, TR12LS
Aveda, founded in 1978 by Horst Rechelbacher is the art and science of pure flower and plant essences, connecting beauty, environment and well–being. The name Aveda comes from the Sanskrit, Ayurveda meaning “the science of life”, an ancient holistic system of healing that strives to create balance in body, mind and spirit, and has been central to Aveda since the very beginning. The Aveda mission is to care for the world we live in, from the products we make to the ways in which we give back to society.
Aveda aim to increase the use of naturally derived ingredients whenever possible. Our standards have made us a pioneer in the green cosmetics world: now more than 90% of our essential oils and 89% of our raw herbal ingredients (by tonnage) are certified organic.
The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While specialising in hair care, Aveda offer other plant–based products including skin care, makeup, pure-fume™, aromas and lifestyle, all professionally developed, clinically tested, and are respectful of the earth.
Aveda’s roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.
Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.